Clarendon
was established by Rex and Sharyn Cox in 1989 with three environmentally
friendly
‘pioneer-style’ cottages aimed at the family market.
Outstanding occupancies exceeding 80% were achieved in a very
short time and Clarendon quickly become a leader and model for
new farm tourism ventures across the state. This model of excellence
was recognised by numerous state tourism and business awards as
Clarendon became a special haven for guests. (See Appendix 1 for
list of awards)
In
1994, recognising changing wants and needs in the short-break
niche market, Clarendon entered a second phase in its development
with the building of The Chapel. This niche catered for discerning
couples seeking intimacy and seclusion in a private world of nature,
away from the hustle and bustle of the city. The Chapel quickly
captured attention and became the icon for the property, attracting
a growing share of the honeymoon and anniversary market. To meet
the growing guest’ demand created by the Chapel, the Summerhouse
and the Sanctuary soon followed in November 1996, mirroring the
success of the Chapel.
These
prime developments demanded a total re-design and expansion of
Clarendon’s homestead and reception area between 1999 and
2001 to mirror the new 5 star standards in accommodation. Plans
included new staff office space, a welcoming reception area and
a considerable upgrade of the very popular Clarendon horse riding
academy, which continues to draw the majority of its riders from
the Great Lakes and Manning Valley tourist region.
In
2002, the Cox’s recognised that a bold new vision was required
to sure up their tourism investment at a time when domestic tourism
was slowing. At this time, Clarendon’s owners recognised
the importance of product development and proactive marketing
in an increasingly competitive marketplace.
The
first step was engaging a development consultant with many years
experience in forefront tourism development. Peter Teerman, of
Planned Rural Resources, encouraged the couple to embark on a
unique path of subdivision and lifestyle property development.
Peter assisted Clarendon in applying for a council-approved subdivision
of 100 acres (from the 1000 acre Homestead property) with five
new tourist cottages, a manager’s quarters and new swimming
pool and tennis court. He also selected a specialist legal and
accounting team which established the subdivision as a new company
with provision for shareholders to invest in tourism lifestyle
properties. The application was successful and investment marketing
commenced late in 2003.
In
2004, the first of six new owners came on board injecting more
than $1.25 million into Clarendon’s new development. In the
qualifying period (July 2005 to June 2006), further investments
totalling $1.3 million were made. This included the building of
Talawahl Eco Lodge, extension of Waterlilly Chalet and the commencement
of construction of The Hideaway.
Clarendon
continues to be managed by Rex &Sharyn Cox
Explore the property
using the panorama below. Click on a cottage
Rex & Sharyn
Cox at Clarendon Forest Retreat Coates Rd Possum Brush Via Taree 2430
Fax (02) 6554 3242 or Phone (02) 6554 3085, (02) 6554 3162, Clarendon
Clarendon Management
